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Snapchat rumoured to start ranking content

Algorithm might not be the sexiest term in the English language, but they're so hot right now on social.

First Instagram made waves when it announced it will begin ranking content, now it looks like Snapchat is following suit.

It's a snap

According to Digiday, Snapchat is preparing to unleash its own algorithm to decide which content makes the cut.

At the moment, content is displayed chronologically, like Twitter.

By adding an algorithm, Snapchat could curate relevant content, a strategy which has worked remarkably successfully for Facebook.

Brand play

Snapchat is growing up quickly. The platform has 100 million daily users and sees over 10 billion videos watched daily. For comparison, the much larger Facebook notches up 8 billion video views every day.

And it looks like Snapchat is poised to leverage its lucrative millennial market for brands.

The platform recently released On-Demand geofilters in Australia, and curated content would sweeten the deal for brands looking for cheaper, potentially more chic, options than Facebook.

How Snapchat’s millennials will react to the change is another matter entirely.
 

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