[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat sets Filters on the Sky

Snapchat recently released a new line of augmented reality filters, this time turning to altering the sky’s horizon instead of just facial gimmicks.

Look to the Sky Filters

The new feature, simply called Sky Filters, can automatically differentiate the sky within a given photo, and alter it to provide a different time of day or ethereal look.

These new filters are currently available on both Android and iOS, with a daily rotation of different effects, such as adding virtual weather, sunsets, night time skies, storm clouds, rainbows, and much more.

So long as the app can detect sky within a photo, the filters will be made available when swiping through the effects section along with the other editing tools.

Augmented photos ever popular

Snapchat continues to unveil new renditions of Artificial Reality features in-app, including a rollout of animated 3D "Bitmojis" designed to interact with the virtual environment.

Along with the company’s previous release of World Lenses earlier this year, allowing for the addition of virtual objects and effects, the capability of altering photos in real-time is as strong as ever.

Do you use the filters available through Snapchat? Are you excited for the ability of altering skylines? Give us your thoughts in the comments below.

 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment