[SMK] Social Media Knowledge


Snapchat snaps back at Instagram

Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps. 

Now Snapchat is fighting back.

Story time

Snapchat Stories has been bumped to prime position above the Discover tab, meaning your friends are more likely to see that latest update.

To make Stories even more streamlined, the auto-advance feature has bit the dust. It's been replaced by Stories Playlist, which lets you select multiple Stories, and play them consecutively. 

Play it again, Snapchat

As part of the update, ads that formally lived in auto-advance Stories will now be integrated into the Stories Playlist. If you only watch one Story, the ad will be post-roll.

The update comes as Instagram Stories has passed 100 million users.

However that hasn't seemed to slow Snapchat's momentum. The platform is reportedly planning an IPO early next year valued at US$25 billion.


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May SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

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B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

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