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Snapchat snaps back at Instagram

Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps. 

Now Snapchat is fighting back.

Story time

Snapchat Stories has been bumped to prime position above the Discover tab, meaning your friends are more likely to see that latest update.

To make Stories even more streamlined, the auto-advance feature has bit the dust. It's been replaced by Stories Playlist, which lets you select multiple Stories, and play them consecutively. 

Play it again, Snapchat

As part of the update, ads that formally lived in auto-advance Stories will now be integrated into the Stories Playlist. If you only watch one Story, the ad will be post-roll.

The update comes as Instagram Stories has passed 100 million users.

However that hasn't seemed to slow Snapchat's momentum. The platform is reportedly planning an IPO early next year valued at US$25 billion.

 

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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