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Snapchat steamrolls past Twitter

Snapchat continues its status as the new superstar of social.

The four year-old platform has just leapfogged 10 year-old Twitter for daily users.

Snappy time

According to Bloomberg, Snapchat now has 150 million daily users, compared to 140 million tweeters. There were 110 million daily Snapchat users back in December.

Snapchat's star shows no sign of slowing. The platform already attracts more daily video views than Facebook (10 billion vs 8 billion).

The platform has successfully engaged millennials by allowing a range of messaging options, from video to emojis and GIFs.

Moneyball

Snapchat is now approaching social superstars Instagram, Messenger, and WhatsApp. And it's scrambling to release advertising tools to cash in on the upswing.

However if history has taught us anything, it's that social audiences can be fickle.

But that doesn't change the fact that, right now, Snapchat is so hot right now.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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