Snapchat recently announced that time spent on the app has risen nearly 20% in the last six months, despite Instagram’s similar offerings.

Snap fights back

The deluge of cloned features from Snapchat to Instagram has been on a steady rise, seeing many users migrate from Snapping to the Facebook owned picture sharing app.

Even though Snapchat has fewer users, their fan base is spending more time on average with their app than users do of Instagram.

Snapchatters are engaging an average of 32.8 minutes a day, compared to last year' Q4s time of 27.5 minutes. While users under 25 years of age are up to 42 minutes from 33.4.

Story of Snap not over yet

Despite Snapchat’s most popular feature, Stories, being cloned by Instagram, their user base is still growing, demonstrating that both apps may be able to co-exist.

Snap has stated that its growth should be measured by using average revenue generated per user (ARPU) to grasp a better understanding of the company’s metrics.

Users of Snapchat become more valuable the longer they spend time on the app as they are shown more ads.

This may be the saving grace for Snapchat investors that have seen a 40% drop since March. Time will tell if these numbers can bounce back against the stiff competition of Instagram.

Do you prefer Instagram or Snapchat? Do you think Snapchat has a chance to remain relevant? Give us your thoughts in the comment section below.