[SMK] Social Media Knowledge


Snapchat users engage app more than Instagram, despite similar features

Snapchat recently announced that time spent on the app has risen nearly 20% in the last six months, despite Instagram’s similar offerings.

Snap fights back

The deluge of cloned features from Snapchat to Instagram has been on a steady rise, seeing many users migrate from Snapping to the Facebook owned picture sharing app.

Even though Snapchat has fewer users, their fan base is spending more time on average with their app than users do of Instagram.

Snapchatters are engaging an average of 32.8 minutes a day, compared to last year' Q4s time of 27.5 minutes. While users under 25 years of age are up to 42 minutes from 33.4.

Story of Snap not over yet

Despite Snapchat’s most popular feature, Stories, being cloned by Instagram, their user base is still growing, demonstrating that both apps may be able to co-exist.

Snap has stated that its growth should be measured by using average revenue generated per user (ARPU) to grasp a better understanding of the company’s metrics.

Users of Snapchat become more valuable the longer they spend time on the app as they are shown more ads.

This may be the saving grace for Snapchat investors that have seen a 40% drop since March. Time will tell if these numbers can bounce back against the stiff competition of Instagram.

Do you prefer Instagram or Snapchat? Do you think Snapchat has a chance to remain relevant? Give us your thoughts in the comment section below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment