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Snapchat’s holiday E-Commerce Ads

Several new e-commerce ad options are on their way to Snapchat, as marketers gear up for a new way to sell.

Christmas Snaps

Along with new shoppable Snap ads, brands are able to import catalogs directly to Snapchat and instantly create product ads.

According to a recent eMarketer report, Snapchat has 16.4 million teen users. That's 3.6 million more than Instagram, and 5 million more than Facebook.  

With features like Snapchat’s new Shoppable Snap Ads, partnered retailers have seen as much as a 17% hike in engagement. Even eBay saw 5X the engagement, while Guess saw a 4.1X boost.

What the pros say

According to senior director of marketing for FabFitFun, “With the launch of Story ads, shoppable lenses and Shoppable Snap ads, we’ve been able to take a full-funnel approach to how we acquire new customers.”

FabFitFun saw a 36% lower cost per acquisition using Snap’s new feature. Snapchat is also launching Snap pixel targeting which monitors tracking data for advertisers to create more customised audiences.

Over 30 new marketing agencies have joined the Snap Partners program, including MuteSix, Lightning Guru, Taktical Digital, Disruptive Advertising, New Engen, Abacus Agency, and Madwire.

What has your experience been with Snapchat Shoppable Ads? Do you think Snapchat could be looking at a marketing renaissance? Share your thoughts in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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