[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Social Media Manipulates, and Teens aren’t Fussed

A recent report focusing on teens and their social media use has revealed the contrastive effects on their personal life.

The kids are woke, but it doesn’t matter

New data released from Common Sense Media reveals teenagers are aware of the pitfalls, yet it's more popular than ever.

The survey sampled 1,141 US teens ranging from 13-17 years of age. It reveals teen usage has shot up 36% since 2012 and the drugs of choice, as many parents will already know, are overwhelmingly Snapchat and Instagram.

All told, Snapchat accounts for 41% of teen social media usage, Instagram nabs 22%, with Facebook clocking in at a paltry 15%.

The damage

According to Jim Steyer, Founder and CEO of Common Sense Media, “…they are more aware of some of the hazards on their emotional and personal wellbeing.” So the future is not bleak, my friends.

What’s interesting is the rise in teen irritation when friends who can’t put their mobile down yet find it difficult to put down their own device as well. Welcome to the club.

So in the end, kids’ social media intelligence is on the rise.

Are you surprised by the mixed attitude of teens towards social media? Do you feel this could be a maturing of social media engagement? Give us your two cents in the comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment