[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Stats: Should your CEO be on social?

Forbes has published a report from online reputation manager Ryan Erskine, where he argues why CEOs should be on social media.

Evidence for ‘aye’

Erskine cites compelling statistics to show potential benefits of execs with strong social media presence.

He reports that 44% of a company’s market value is directly linked to its CEO’s reputation, yet 90% of CEOs are not doing what they should on social media.

In fact, 60% of them are not on social media at all.

Transparency trends

Social media can give an impression of genuine insight into the behaviour and personality of a leader.

This is particularly important because, as Erskine reports, ‘86% of Americans say business transparency is more important today than ever before’.

That corresponds remarkably with a follow-up stat: ‘86% of people are likely to take their business to a competitor when there’s a lack of transparency on social’.

‘Nay’?

Erskine’s arguments all presume that there is both an ability and capacity to do social correctly.

In fact, some personalities and situations may pose more of a risk than others when it comes to instantly publishing online statements.

While corporate transparency is prized, insight into every flight of fancy and whim has the potential to stray off-brand.

Have you ever managed a brand that’s been impacted by the social media actions of an exec?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment