[SMK] Social Media Knowledge


Soon’s Event Finding App for the Next Generation

Managing Director Matt Mazzeo of Lowercase Capital recently announced the launch of Soon, a user-share app geared toward promoting virtual events.

An events calendar for the new age

Unlike other promotional platforms, Soon aims to focus toward online events such as popular television premiers, Twitch streams, live chats, Reddit AMAs, and even product pre-orders, just to name a few.

When a user opens Soon, events are presented in a card-style display informing time and location accompanied by a static image or GIF.

The user interface is designed around vibrant visual cues with quick-tap access to indicate favouring, sharing, tweeting, linking, and locating events as efficiently as possible.

Soon starts fresh

As the app relies on user-shared events, it will not be able to capitalise on a pre-existing community the way Twitter was able with Periscope or Facebook with Facebook Events.

Starting from scratch requires a sharp design to bring in early adopters. To demonstrate value, Soon relies on deep links to websites, mobile applications, and specific event pages.

Amped up visuals and the addition of audio to event information may not be for everyone, but with a pop-culture push toward high-aesthetic interfaces, this event app could be catching on…soon. 

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment