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Stat Attack: Influencer Marketing by the numbers

Influencer Marketing has long since moved from buzzword to established tool in the modern marketer's digital arsenal.

But how can Influencer Marketing help you? A study from TapInfluence and Altimeter that surveyed 1700 Influencers and 100 marketers may hold some clues.

Popular kids

The study found the main reason Influencers resound with their audience is authenticity.

Over 70% of Influencers surveyed stated that being themselves was the number one attraction for their fans. This was followed by “Addressing issues fans are interested in”, and “Interacting with fans online”.

Influencers also said that the number one mistake brands make is not offering adequate compensation for campaigns.

Marketing moolah

Conversely, marketers reported that Influencers were most beneficial in helping reaching millennial and centennial audiences.

This was followed by Influencers offering a fresh alternative to traditional advertising, and bestowing authenticity on a brand.

Almost two thirds of marketers surveyed said finding relevant Influencers was the most challenging aspect for this type of advertising.

Platform preference

Interestingly, marketers considered Facebook, Twitter, YouTube, and Instagram and the most important platforms.

Conversely, Influencers ranked their personal blog, Facebook, Instagram, and Twitter as their top picks.

To read the full report visit tapinfluence.com.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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