[SMK] Social Media Knowledge


Study: Teens choose Snapchat over Facebook and Instagram

The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram.

Numbers game

The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences.

The report found 80% of teens use Snapchat monthly. This is up from 74% last year. 

Conversely, 79% of teens use Instagram monthly, an increase of 3% since 2015.


However the most telling figure here is Facebook. According to the study just 52% of respondents use Facebook monthly. This is down from 56% in 2015.

The rest of the pack didn't fair that well either. Less than 50% of 14 year-olds use Twitter monthly, while 25% of teens visit Pinterest every 30 days.  

A slender 22% login to Google+ every month.

Learn with SMK through February 2023

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Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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