Live streaming pioneer Meerkat may be no more, but Twitter's Periscope continues to hit a note with millennials.
Stream dream
Tug Agency recently used Periscope to live stream the first 24 hours of a Samsung Galaxy S7, fresh out of the box.
Viewers were able to guide what happened in the stream, using Twitter polls in real time.
Talk isn't cheap
The campaign netted 1 million impressions. 16,000 engagements, and over 8000 "hearts" on Periscope – all over 11 hours of footage.
The majority of these were millennials and younger users.
Tug's social media strategist Dan Brown speculates the success was due to a combination of authentic content, and giving users agency in how the campaign progressed in real time.
Food for thought when considering your next campaign for the kids.
RECOMMENDED FOR YOU
LinkedIn Launches Sponsored Newsletters
LinkedIn’s expanding its sponsored articles ad option to sponsored…
LinkedIn’s expanding its sponsored articles ad option to sponsored…
Google Ads Unveils New Keyword Targeting Updates
Google Ads has announced several updates aimed at enhancing…
Google Ads has announced several updates aimed at enhancing…
Facebook’s Gen Z Comeback
As Facebook navigates its future, the platform is honing…
As Facebook navigates its future, the platform is honing…