Live streaming pioneer Meerkat may be no more, but Twitter's Periscope continues to hit a note with millennials.

Stream dream

Tug Agency recently used Periscope to live stream the first 24 hours of a Samsung Galaxy S7, fresh out of the box.

Viewers were able to guide what happened in the stream, using Twitter polls in real time.

Talk isn't cheap

The campaign netted 1 million impressions. 16,000 engagements, and over 8000 "hearts" on Periscope – all over 11 hours of footage.

The majority of these were millennials and younger users. 

Tug's social media strategist Dan Brown speculates the success was due to a combination of authentic content, and giving users agency in how the campaign progressed in real time.

Food for thought when considering your next campaign for the kids.