Storytelling curation service Storify has extended the narrative branch to brands with new features intended to engage its growing user base.

Spin a social yarn 

Storify has overhauled its collaboration feature. Previously, different users posting from the same Storify account would have to use the same login and password credentials. 

Now one account can authorise posts from multiple users, with each user able to lock their content so they don't inadvertently erase each other's work – potentially avoiding any awkward morning tea moments in the staff room. 

Sharing is caring

Storify can now be exported as a PDF. This makes it easier for brands using Storify to showcase their work to clients without having to create and format their own document.

Pay to play

Storify started as a way for traditional publishing houses and journalists to connect with users, but has since expanded to brands, agencies and bloggers. Pepsi, IBM and Microsoft are among its fans.

To find out more visit storify.com.

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