Here's some interesting listening.
The Too Embarrassed to Ask podcast has analysed how teens engage through Instagram, Snapchat, and other social apps.
Millennials mingle but not much through Messenger
Podcast host Kara Swisher’s son, Louie, pulled no punches when discussing his use of Facebook Messenger – stating he only opens it by accident, with a caveat that it can be handy for teams using different phones.
Straight from the teenage-source, the fan favourite for messaging is Instagram (also owned by Facebook), claiming it to be the most versatile for content sharing and direct messaging.
Snapchat has also lost some momentum, according to Louie, moving almost exclusively to Instagram for an amalgamation of what Snapchat and Facebook might offer.
And Finstas for my friends
Apparently young Instagram aficionados aren’t just favouring Instagram but creating “Finstas,” friend-only private accounts, in order to control who they share content with, much to the chagrin of Kara Swisher, his mother.
It appears that teens are more interested in the app that allows the most versatility. Granted, one host’s son is not an exhaustive panel, but it’s a trend worth noting.
Snapchat, Facebook, and Instagram all have a fair bit of overlap in features with different demographics. Which app are you most likely to use? Let us know your thoughts in the comments below.