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DIGITAL MARKETING NEWS

Study: Facebook + social ad spend skyrocketing

February 11, 2022

A new report shows that Facebook and social advertising has increased dramatically over the past year.

Digi-dollars

The study from Kenshoo shows that the global spend on Facebook advertising rose 114% in the past quarter, with 63% of this going towards mobile.

Overall, social paid advertising also rose 37% year-on-year.

Mobile moves

Mobile (phone and tablet) spend also increased 167% year-on-year, while over one third of advertiser revenue now comes from mobile, up from 16% last year.

In fact, mobile now accounts for 63% of paid mobile spending.

Desktop decrease

On the other side of the coin, desktop spending decreased 2% over the quarter. 

To find out more check out this infographic Kenshoo produced to showcase its findings.
 

Learn with SMK W/C 4th July 2022

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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