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Study: SMEs turn from Snapchat to Instagram

March 25, 2022

The results are in: SMEs are turning toward Instagram and away from Snapchat, in significant numbers.

There can be only one

A study by Fivver, which analysed the services offering on its platform, discovered that SMEs request information for Instagram services 12X more often than Snapchat queries.

In March this year, Instagram accounted for 32.9% of Fivver’s gigs (its terms for projects), while Snapchat made up just 5%.

It’s also worth noting that Fivver offers six times the amount of Instagram services than it does for Snapchat services.

Growing up fast

However this disparity reflects the more robust ad offerings on Instagram. Being bankrolled by Facebook doesn’t hurt.

Until recently, Snapchat’s advertising only catered to brands with deep pockets. Yet recent updates to ad tools show Snapchat wants to reach a broader base.

But is it too late? Instagram’s year-on-year revenue increased by 27% this year. Snapchat’s decreased by 1.5%.

Do you use Snapchat for marketing? Let us know how it went in the Comments.

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

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Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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