[SMK] Social Media Knowledge


Study: SMEs turn from Snapchat to Instagram

The results are in: SMEs are turning toward Instagram and away from Snapchat, in significant numbers.

There can be only one

A study by Fivver, which analysed the services offering on its platform, discovered that SMEs request information for Instagram services 12X more often than Snapchat queries.

In March this year, Instagram accounted for 32.9% of Fivver’s gigs (its terms for projects), while Snapchat made up just 5%.

It’s also worth noting that Fivver offers six times the amount of Instagram services than it does for Snapchat services.

Growing up fast

However this disparity reflects the more robust ad offerings on Instagram. Being bankrolled by Facebook doesn’t hurt.

Until recently, Snapchat’s advertising only catered to brands with deep pockets. Yet recent updates to ad tools show Snapchat wants to reach a broader base.

But is it too late? Instagram’s year-on-year revenue increased by 27% this year. Snapchat’s decreased by 1.5%.

Do you use Snapchat for marketing? Let us know how it went in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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