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Study: the truth about photo filters

Ever wondered if the type of photo filter you choose really makes a difference?

Yahoo did, so it commissioned a study to find out. 

Filtering effect

Yahoo Labs looked at 7.6 million Flickr photos to determine if filters led to increased engagement.

It turns out they do, by quite a lot. Photos with filters were 21% more likely to be viewed, and almost 50% more likely to be commented on.

Picture perfect

Interestingly, Yahoo Labs found that filters featuring warm tones and correct exposure were most popular with users, compared to photos with filters adding cooler temperatures.

It also turns out everyone from professional photographers to casual snappers are partial to using filters.

While the study just focused on Yahoo-owned Tumblr, the large sample size indicates its finding may apply to other photo-sharing platforms like Instagram.

To find out more visit labs.yahoo.com.
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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