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Study: the truth about photo filters

Ever wondered if the type of photo filter you choose really makes a difference?

Yahoo did, so it commissioned a study to find out. 

Filtering effect

Yahoo Labs looked at 7.6 million Flickr photos to determine if filters led to increased engagement.

It turns out they do, by quite a lot. Photos with filters were 21% more likely to be viewed, and almost 50% more likely to be commented on.

Picture perfect

Interestingly, Yahoo Labs found that filters featuring warm tones and correct exposure were most popular with users, compared to photos with filters adding cooler temperatures.

It also turns out everyone from professional photographers to casual snappers are partial to using filters.

While the study just focused on Yahoo-owned Tumblr, the large sample size indicates its finding may apply to other photo-sharing platforms like Instagram.

To find out more visit labs.yahoo.com.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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