[SMK] Social Media Knowledge


The hottest Apple apps

Apple has announced its most popular apps of the past year – unveiling a list dominated by games, video, social and gambling.

And getting to the top of the app heap is getting more challenging, as Apple revealed its App Store now has over 1 million apps that have been downloaded over 60 billion times. 

Candy King

The ubiquitous Candy Crush Saga, the game where users solve puzzles revolving around candy, was the most popular Apple app of 2013.

Not only was Candy Crush Saga the most downloaded app, but it also generated a massive 4 million comments from users on iTunes and Google Play.

It's worth noting the game is free, but generates income from in-app purchases. Candy Crush's developer, King.com, is now preparing for a public IPO on the back of the game's success.


Video remains a firms favourite with Apple users, with YouTube and Vine taking second and fourth place respectively. 

Twitter, which owns Vine, did not make the top ten.

Facebook and friends

While not top of the pops, Facebook came in at eighth position, one place behind Instagram, which Facebook owns.

Both lagged behind up-and-coming social superstar Snapchat, which snagged sixth place.

iPhones vs iPad

The list suggested consumers use their phones and tablets for different purposes. 

Social media sties made up five of the top 10 most popular free iPhone apps, while only Facebook scraped into the iPad's top ten. 

It seems users prefer using iPads for gambling and gaming. Five of the top 10 highest grossing iPad apps were gambling related, while the remaining five were games. 

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment