[SMK] Social Media Knowledge


The one bit Ad Tech you’re probably out of date with

If you're doing well enough to keep up with the advances in ad tech, there's likely one area that you've overlooked: Privacy Policies.

While you were Sleeping

Before you hit 'Back', consider all that has happened in recent times: 
* Google updated their own new account T&Cs to declare to users they have dropped the wall the previously separating Google signed-in accounts and Analytics session data. 
* Google Remarketing now includes stitched user data across devices thanks to this change.
* At Google's recent Marketing Next Summit, they declared the end of last click, with their new data driven Google Attribution tool, allowing marketers greater transparency over the entire (including non-google) customer journey.
* In parallel, Facebook have been very busy incorporating their Atlas multi touch attribution ad tech, driven by Facebook user login data, into an all new feature of Business Manager to be called Advanced Measurement.

What does all this Ad up to?

Advertisers will soon have the ability to target and follow a *user* (not a cookie) across devices and channels, being measured every step of the way.
And from a user's perspective: to an unprecedented level… of creep.   

Forward planning

Users will no doubt be more and more surprised at how singularly they are being followed, and shocked at the data they thought was private. But they have unwittingly given away so they could be targeted to this level.
Before Google and Facebook's new tools come out, it would be prudent to take the front foot, update your Privacy Policy.
Let consumers know clearly what data of theirs you use and how you're using it to avoid nasty surprises later on. Check out the full Google policy requirements here, and the full Facebook Lead Ad policy requirements here.


Adam Sugihto is founder of specialist, Melbourne based Pay Per Click agency and Google Certified Partner, Intentional. Since 2009, the Intentional team have driven online advertising for companies in global markets such as Prague, Paris, Tokyo, London, Shanghai, Bangkok, New York and LA; as well as being digital advisor and partner in the Australian domestic market for numerous household brands and NFPs.


Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment