[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Three ways to work smarter in 2014

It might be mid-February, but it's still not too late to put in place your resolutions for the new year.

So SMK thought it timely to put together three easy ways to keep on top of your professional life and clear the clutter in 2014.

Ease back on email

It's tempting, not to mention addictive, to constantly check and respond to email messages. Yet taking a break from emails can be a great way to increase your productivity – and piece of mind. 

Try checking emails in the morning and towards the end of the day, instead of interrupting other tasks with email responses.

It might be difficult at first but you'll soon find you have a lot more time up your sleeve. Resist the temptation to use it responding to more emails!

Make a list – and keep to it

It's easy to get bogged down with tasks, happily it's just as easy to keep on top of your to-do lists with a range of organisation apps.

Free apps like To-Do, Wunderlist and Evernote all offer different ways to prioritise and complete tasks.

Have a play around with a few, find the one that works for you and you're halfway down the path the organisation nirvana.

Consolidate

SnapChat, Tumblr, LinkedIn, Weibo – the number of social sites you need to be across is constantly growing and evolving.

If you're not in a position to hire a dedicated social media specialist, consider tools like HootSuite and Social Oomph, which allow to you schedule and respond to posts across a variety of platforms.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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