[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

TikTok and Adobe Launch Partnership

TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before.

Video creators can now find TikTok Creative Assistant available as an add-on within Adobe Express and can use it to brainstorm, ideate and create content within Adobe Express.

The partnership will help users to create more impactful TikTok content, including ads, directly from Adobe’s video editor – and take advantage of Adobe’s powerful editing tools.  Of course, if TikTok can convince more businesses to invest in TikTok ads – and help people to make effective ads, quicker and more efficiently than ever before, that will only benefit the platform’s revenue streams in the long-run.

Drive more actions, gain more attention

According to data the company gathered, advertisers who make TikTok-first ads, using tools such as green screen and voiceovers, catch the attention of 74% of viewers and drive 3.3x more actions.

Marketers using Creative Assistant add-on in Adobe Express will also have access to valuable media such as Adobe Stock video clips, stickers and audio – all  of which will make it easier to create entertaining video content.

Stacy Martinet, Vice President of Marketing Strategy and Communications, Adobe

“The new Creative Assistant add-on in Adobe Express reduces the time, effort and resources required to work across different platforms for each stage of the content ideation, creation and distribution process.

 

“We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform, to help make content that delivers real business value for our customers.”

Generative AI for TikTok

TikTok says that Creative Assistant can help anyone achieve organic and paid content success on the app.

TikTok for Business

“Creative Assistant is an AI-powered virtual assistant that can intelligently collaborate with you on your brand’s organic and paid creative content and supercharge success throughout the creative journey on TikTok.”

Creative Assistant is a conversational AI platform that works ‘with’ creators to help them design, research and develop ideas that will work well on the platform. It can also help write or refine scripts. It also knows what is trending on the app, allowing brands to jump on bandwagons and view all videos and audio relating to trending content.

Creative Assistant can also show a summary of Top Ads when you search for keywords on Top Ads Pages and give marketers video-level insights, including script analysis and video breakdowns. All-in-all, it’s a powerful tool!

How does it work?

Going back to Creative Assistant in Adobe Express, it can be used for a variety of things:

  • It can give brands creative best practice advice, show top-performing trends and prepare an account for success.
  • Help beat creative block by brainstorming evergreen content and new scripts based on existing content.
  • Provide insights based on existing ads, hashtags and more – so you don’t have to undertake hours of research.
  • Support content creation via templates, editing tools, elements and overlays.
  • Optimise workflows by optimising your content creation.

Get started quickly

To start the integration, log in to your Adobe Express account, go to the ‘add-on’ tab and search for TikTok Creative Assistant.

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