[SMK] Social Media Knowledge


Tommy Hilfiger astounds with “Smart Clothing”

Look out hipsters, new wearable technology is coming your way, and this time it’s got big fashion backing its wacky play.

It comes with rewards?

Behold a new line of men’s and women’s clothing with patented smart-chip technology embedded within. Meet Tommy Jeans Xplore.

So can you answer calls with the touch of a sleeve? Pull down your hood for a quick text savvy heads up display? No. But it will reward you for simply wearing it, apparently.

In contrast to Google’s Project Jacquard (which does give you access to calls and texts), the Xplore line will link with the XPLORE iOS app via Bluetooth.

Why again are there points?

Wearers will receive points for momentous achievements such as wearing the clothing often, or walking around and finding heart-shaped Tommy icons. Sounds like a painful version of Pokémon Go!

Points accumulated through such great deeds translate into rewards like signed merchandise, gift cards, and pieces from the “Tommy Hilfiger archives.”

Marketing excercise or tech breakthrough? We think the former – however if Hilfiger could work on hoverboards, that'd be something.

What do you think about the new Xplore lineup from Tommy? Do you own any other wearable tech or “smart clothes?” Let us know in the comment section.


Learn with SMK through August

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Data Driven Design Masterclass on Thursdays from 10 am – 12 pm AEST

2023 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

Leave a Comment