[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Tumblr follows Instagram, rolls out video ads

November seems to be the month for video on social. Earlier this month Instagram rolled out video ads, now Tumblr is following suit.

Video vision

Tumblr's video ads are now appearing on users' dashboards and can appear in looping form, similar to Vine vids.

Like Facebook video advertisements, the clips won't feature sound unless users click on a speaker button. To keep the Tumblr experience intact, a pop-out video player allows users to keep scrolling while the clip plays.

Users can also choose for the videos to play in HD.

Baby steps

The video ads are part of a pilot program that features 11 brands including Lexus, Universal and JCPenny.

As part of extending the olive branch to other brands, Tumblr's video player is compatible with Vine and Instagram videos – meaning content can be repackaged.

In addition, Tumblr is not charging for looping videos, ads viewed for less than two seconds, and clips that are shared or reblogged.

Stay tuned to see how Tumblr's teen users respond to the monetised moving pictures.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment