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Turn tweets into ads with Twitter’s latest trial

Twitter is testing a new feature that lets brands collect tweets and convert them into promotions.

Grand sale

According to Digiday, Twitter's is tinkering with a way for brands to scoop up tweets that relate to their products, then repackage them into Twitter ad campaigns.

These campaigns will feature a new ad unit called "brand enthusiast gallery".

First look

A select group of advertisers were given a sneak peek of the feature at CES in Las Vegas.

Keeping everyone's feelings in mind, authors of re-appropriated tweets will be notified before their tweets can appear in any campaigns.

While brands on Twitter have long relied on celebrities and Twitter trendsetters to promote products through tweets, this update could help brands cast a wider, and potentially more authentic, net.
 

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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