[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter CEO: We’re failing on bullying

Twitter CEO Dick Costolo has made a frank admission about his company's failure to deal with online bullying and harassment.

#Stop

Via internal memos acquired by The Verge, Costolo conveys to employees his concerns that bullying behaviour is turning new and existing users of Twitter.

"We suck at dealing with abuse and trolls on the platform and we've sucked at it for years.

"It's no secret and the rest of the world talks about it every day. We lose core user after core user by not addressing simple trolling issues that they face every day," Costolo wrote.

Action plan

The memos were in response to the case of journalist Lindy West, who was the subject of abuse after users created a Twitter account in the name of her recently deceased father in order to harass her.

Costolo admits to personally failing in this instance.

"I'm frankly ashamed of how poorly we've dealt with this issue during my tenure as CEO. It's absurd. There's no excuse for it.
 
"I take full responsibility for not being more aggressive on this front. It's nobody else's fault but mine, and it's embarrassing."
 
With Twitter's revenue up but new user numbers falling, expect more robust checks against online bullying from the platform in 2015.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU