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DIGITAL MARKETING NEWS

Facebook launches Relevance Scores for Ads

Facebook has just launched a Relevance Score aimed at helping brands understand how their ads are performing.

Keep it real

Facebook announced the news in a blog post

"On Facebook, we try to show people the ads that are most pertinent to them. That’s why we’ve always used relevance as a factor in determining how we deliver ads.

"Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike," Facebook explained.

Mega metrics

The Relevance Score will appear as a new metric in Facebook's ad reporting tool.

Ads will be allocated a score between one and 10, with 10 being the highest score.

The Relevance Score is calculated on the positive and negative feedback Facebook predicts the ad will receive from its target audience.

Positive interactions include comments and Likes. Negative feedback covers hiding and reporting of ads.

The more positive responses, the higher the score. And as users react with the ad, the Relevance Score is updated.

Tweak and save

The update will help brands looking to connect with users in the increasingly crowded News Feed. It's also good news for users after more relevant content.

Relevance Scores for ads are rolling out this week.

To find out more visit facebook.com

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