[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter dumps #Discover tab for Tailored Trends

Twitter has dumped the #Discover tab in favour of the brand spanking new "Tailored Trends".

Trendy time

Twitter announced the news in a blog post, explaining the change is aimed at making discovering trends easier.

"Trends are a great way to find out what people are talking about on Twitter at a given moment and at a single glance.

"Starting today, we’re making some updates to the trends experience on mobile to make them more informative and easier to find," wrote Gabor Cselle, Group Product Manager, Content and Discovery.

Hot to trot

Now users can click on the search bar to see "Tailored Trends", which are displayed with a brief description of each featured trends.

For example, #NYFW is identified as New York Fashion Week. The description may also include information about how many tweets the trend has generated, and whether it's trending up or down.

Road to Discovery

However there's only so much room for trendy types at Twitter, and the #Discover tab is no more. This tab previously allowed users to unearth content based on the activity of Twitter accounts they follow. 

The "Tailored Trends" update casts a wider net, allowing mobile users to access topics that are trending globally on the platform.

To find out more visit blog.twitter.com.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU