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Inside Apple’s record earnings

While there have been whispers about rise of Android and the diminishing appeal of iPads, Apple's most recent earnings report shows the company is in a stronger position that ever.

Largely thanks to the iPhone's popuarity in China.

Apple of their investor's eyes

Apple has revealed that in Q1 2015 it sold 61.2 million iPhones, up 40% year-on-year.

The majority of these sales occurred in emerging markets, with a 72% rise in the number of handsets sold in China.

The fact than an average iPhone now retails for $60 more than its predecessor didn't dent sales.

iPhone home

In fact, in the six months since the iPhone 6 debut Apple's revenue has risen by more than US$29 billion.

To put that figure in context, it's equal to Nike's annual revenue for 2014.

Money pit

At the end of the most recent quarter Apple's money bank topped US$193.5 billion, well above the US$178 billion of the previous quarter.

 This figure is greater than the market capitalisation of every company except 15 in the S&P 500.

iPad tumbles

However it wasn't all good news. Apple reported that iPad sales fell 23% over the quarter. Yet Mac sales were up 10%.

And by next quarter Apple may have some more record-breaking news on the back of the Apple Watch roll out.
 

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