[SMK] Social Media Knowledge


Twitter finally brings Video to Ad Format

Twitter has revealed plans to add a video-centric ad format designed to wring more engagement out of users.

Video adds character to Twitter

The new service, Video Website Card, will allow marketers to create auto-playing video with customisable headlines which directs users to a fuller web or video preview.

Twitter says their new ad campaign option can be tailored for different goals, whether that be awareness, video engagement, or website clicks.

Goals can also be modified during the evolution of the ad campaign.

For example, a movie studio can design an ad to encourage trailer exposure, and later have the same ad connect to a website when closer to release to maximise ticket sales.

Video Website Card now available

Marketing campaigns may become broader and more flexible as the service finds its stride, which could bring more bang for the advertisers buck without relaunching a campaign that isn’t yet providing desired results.

Video ads on Twitter may mark a turning point in new revenue for the popular social platform, but will users be a fan of the new ad service? Only the tweets will tell.

Are you ready for video ads via Twitter? Do you see this as a plus? Give us your opinion in our comments below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment