[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter gives marketers more metrics to monetise

Twitter has just launched Audience Insights, a new tool giving marketers greater metrics into targeting campaigns.

Tweet all about it

Twitter announced the news in a blog post. 

"With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets."

Understanding is key

Audience Insights is presented as a dashboard, and lets marketers access all kinds of juicy data including relevant audiences for upcoming campaigns, and user demographics around interests and purchase behaviour.

You can even find out what TV shows users prefer, and breakdowns of their mobile usage.

Twitter says Audience Insights also provides guidance into which type of creative will resonate most with your targeted audience: for example an image or video clip.

Game changer

The move helps Twitter make up ground on campaign targeting, something Facebook has long been adept at.
 
If Audience Insights helps turn tweets into dollars, expect more brands to jump #onboard.
 
To find out more visit blog.twitter.com. 

 

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU