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DIGITAL MARKETING NEWS

Twitter Moments gets more Personal

February 3, 2022

Twitter has updated Moments, now letting mobile users create and curate their own experiences.

Momentous update

Moments lets you collate tweets, images, and videos together to create short-form content that can be shared on the stream. It works in a similar fashion to Snapchat Stories.

You can create Moments on mobile by selecting the "Add to Moment" button. Once your content is collected, you can sort the order of tweets, and alter elements such as background colours, before publishing.

Big moment

When Moments first rolled out it was restricted to select publishers, and then advertisers. Now Moments is available to all desktop and mobile tweeters.

While Twitter arguably releases more beta tests and new features than any other platform, Moments looks to have more staying power than most. Or at least investment from Twitter.

Whether it's enough to encourage more activity among users is another matter.
 

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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