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DIGITAL MARKETING NEWS

Twitter rolls out Mobile Ads Manager

Twitter has officially rolled out its much-anticipated Mobile Ads Manager.

Management material

Twitter announced the launch in an official blog.

"Since campaigns don’t stop running when the office closes, we’re making it easier for advertisers to manage them from anywhere, at any time with the new Twitter Ads companion," wrote Christine Lee, Senior Product Manager, Revenue.

Ad Busters

Now brands can remotely monitor campaign information including performance targets, budgets, schedules, engagement and notifications.

The update works on both iOS and Android devices, however campaigns must still be created on desktop or laptop.

This diverges from Facebook, which allows users to create campaigns directly from the Facebook Ads Manager App.

However with mobile ads now accounting for 89% of its total ad revenue, expect more mobile updates from Twitter in the works.

To find out more visit blog.twitter.com.
 

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