Twitter is making another move into living rooms with the announcement of two new features: Twitter Amplify and TV ad targeting.

Channel surfing

Twitter Amplify sees Twitter partnering with broadcasters including BBC America and FOX to provide real-time video to the platform. The feature will utilise dual screen sponsorships, in-Tweet video clips with ads and reminders for users to tune in to preferred shows. 

“The vast majority of the online public conversation around TV currently happens on Twitter – 95 percent, according to Crimson Hexagon. And you can’t turn on the news without hearing a Tweet referenced,” wrote Glenn Brown, Twitter's Director of Promoted Content and Sponsorships.

Stay on target

Twitter developed TV ad targeting after acquiring Bluefin Labs. The feature works by giving brands access to a dashboard that monitors when their ad has screened on TV, allowing marketers to send tweets to users who have viewed their advertisement.

“[TV ad targeting] will help digital teams align not only with what’s shown on TV and when, but give insight into how Promoted Tweets can be crafted in the most effective ways to build upon broader marketing themes,” wrote Michael Fleischman, Twitter's Product Manager, Revenue.

Fleischman explained TV ad targeting would allow marketers to measure how socially responsive people are to ad campaigns and coordinate TV and Twitter campaigns.

Square eyes

The announcement marks Twitter's shift towards wooing larger brands.

While advertising options like Promoted Tweets are available for all advertising budgets, Twitter has recently been signing agreements with major brands to run bespoke campaigns.

And with no lack of brands wanting to partner up with Twitter expect more of same – right after these ads. 

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