Last week Twitter announced on its blog the roll out of Targeted Tweets, an upgrade to the Promoted Tweets feature that will allow brands to target users based on geography.

How it works

Unlike regular tweets, a Targeted Tweet does not appear in every follower's feed.

Using the newly developed Tweet Box through ads.twitter.com advertisers create a Targeted Tweet and select users they want to reach based geographical location or device (such as mobile, tablet or desktop).

As with Promoted Tweets, brands pay when users engage (for example retweets) with a post.

The testing phase

Major brands including @British_Airways and @CocaCola have already started using Targeted Tweets, showing how the new feature may allow companies to create a more personalised relationship with diverse, often global audiences.

While Coca Cola regularly tweets in a variety of languages, Targeted Tweets now allows the soft drink giant to direct tweets based on language and location.

Staying on target

While Promoted Tweets have been around for some time, Targeted Tweets mark the first time brands can deliver a narrowcasting message to Twitter users.

This feature also brings the platform closer to Facebook in terms of user profiling for brands.

To start using Targeted Tweets head to Twitter Ads.