The New South Wales’s Tourism board hopes to encourage city-dwellers to head back to nature in their latest tourism campaign.

Destination NSW have just kicked off their ‘Make Some Our Time’ campaign in Westfield shopping centres across the state.

At one with nature

In another example of the recent trend towards interactive advertising, Destination NSW has harnessed the use of augmented reality technology to provide an interactive experience for its audience.

With this technology, shoppers will be able to ‘interact’ with native wildlife found in the NSW countryside such as kangaroos, hopefully inspiring them to go and see the real thing.

NSW premier Barry O’Farrell hopes this will drive much needed tourism dollars to the states rural and regional communities.

Rewarding the spend

Also up for grabs is $1 million dollars in regional accommodation vouchers for Sydneysiders who spend over $30 in participating Westfield shopping centres.

Tourism gets tech

The campaign and complementing technology was developed by Destination NSW, in what CEO Sandra Chipchase says was their, “biggest and most innovative, integrated campaign ever.”

Social tourism

The campaign is being further promoted via the Destination NSW website and Facebook page, including dates for the in-store promotions.