[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Vevo Vies for Music Vid Views

Vevo is one of YouTube’s most prominent suppliers of music video content. Now, it’s hoping to take traffic to its own site by expanding the features and interactivity on offer.

Picking up YouTube traffic

Vevo’s catalogue of is approaching 300,000 music videos. It reportedly generates around 21 billion monthly video views and powers more than 40% of all YouTube’s U.S. traffic.

So far, Vevo has been largely dependent on YouTube for distribution. Shortly, a new social feature exclusive to Vevo’s own site will facilitate chat, queueing and voting on group playlists. They call it Watch Party.

Recommendation features and discovery features are expected to drive consumer engagement. At the moment, it looks like it will be powered by YouTube-style advertising.

Watch Party’s virtual listening rooms

Vedvo’s new Watch Party feature will establish virtual rooms in which web users can come together and listen to music.

Each room will have a host, who will moderate social interactions, and retain executive control over playlists and user role permissions.

Users in the room will potentially be able to add new tracks to the group playlist, as well as endorsing (or downvoting) tracks added by others.

Showdown dates and odds

Watch Party will be out by the end of March. By May, we’ll also see a new Vevo mobile app. Expect a smart TV app to follow.

Vevo’s new service could provide some killer new marketing opportunities, such as exclusive album launches, curated label lists and so on. Plus, a little competition for the marketing dollar is always appreciated by airtime buyers.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment