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Vine tops Instagram for sharing on Twitter

Vine continues to be the wunderkind of social media platforms.

Back in January Twitter introduced Vine as its video partner, allowing users to create and share looping videos six seconds or less in length. Since then Vine has become something of a phenomenon, even getting its own category at the Tribeca Film Festival. 

The fairytale continues: last week Vine finally was released on Android and within five days topped Instagram for sharing on Twitter. 

Video worth 1000 Instagram pics?

The data comes from analytics service Topsy, which reveals links to vine.co were shared over 2.5 million times on Twitter, compared to 2.2 million links to instagram.com.

Photo finish

However, the data isn't necessarily so clear cut. Facebook-owned Instagram recently withdrew its support for Twitter cards, making it difficult for users to automatically share their photos on Twitter. Instagram has also been beefing up its web profile in an effort bid to keep users with its eco-system.

On the other hand, Twitter owns Vine and makes it easy for Vine users to share and tweet.  

Mobile video

The figures also reveal the growing influence of Android, which now accounts for 51.2 per cent of the US mobile market, compared to 45.4 for iOS.

As the gap widens 2013 might be the year of video and Android, all powered by the growing behemoth that is mobile. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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