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Vivo Packs 20MP into V5 Selfie Cam

Vivo’s new V5 smartphone packs a 20-megapixel front-facing camera into a AU$350 handset.

Upping antes, upending tables

Manufacturers have long been packing extra megapixels into their smartphone cameras. Normally, rear-facing cameras get most of the attention. Front-facing cameras have typically been limited to what is needed for basic selfies and video calls.

With the V5, Vivo reverses the prioritisation for picture quality in front and rear facing cameras. At the same time, Vivo is upping the ante for both and smuggles it into a low-mid-range market position.

Obligatory iPhone comparison

The V5 packs a 20 megapixels punch in the front and a 13 megapixel rear-facing camera. By way of comparison, the iPhone 7 released in the same quarter has only a 7 megapixel front-facing camera and a 12 megapixel rear-facing camera. The V5 has a recommended retail price of about $350, whereas the iPhone 7 runs at about three times that price.

The specs on that secondary though…

The V5 has other specs it likes to boast about. It’d display and memory capabilities are noteworthy. But the sales pitch really centres on that front-facing camera.

Vivo claim the new phone’s front facing camera captures ‘flawless pictures’ and ‘naturally vivid colours’. It’s got an f/2.0 lens, 1/2.8" sensor size and 1080p@30fps capture capacity.

The self-cam also features a ‘Moonlight Glow’ flash, which Vivo claims will let the user take quality selfies in a range of lighting conditions.

International demand

Vivo reckon that the Snapchat generation ultimately love a good selfie, and this product is targeted squarely at them. If the market really does prioritise pictures of themselves and prices of their phone, then Vivo might be on a winner. Rainbow vomit filters have never looked so 20MP awesome.

The Vivo V5 is currently only officially released in India. It’s coming soon to Australia status is not definite and no dates are on the table. Eager Vivo beavers can already snap one up on the secondary market. On eBay, they’re currently fetching upwards of AU$600.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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