[SMK] Social Media Knowledge


Vivo Packs 20MP into V5 Selfie Cam

Vivo’s new V5 smartphone packs a 20-megapixel front-facing camera into a AU$350 handset.

Upping antes, upending tables

Manufacturers have long been packing extra megapixels into their smartphone cameras. Normally, rear-facing cameras get most of the attention. Front-facing cameras have typically been limited to what is needed for basic selfies and video calls.

With the V5, Vivo reverses the prioritisation for picture quality in front and rear facing cameras. At the same time, Vivo is upping the ante for both and smuggles it into a low-mid-range market position.

Obligatory iPhone comparison

The V5 packs a 20 megapixels punch in the front and a 13 megapixel rear-facing camera. By way of comparison, the iPhone 7 released in the same quarter has only a 7 megapixel front-facing camera and a 12 megapixel rear-facing camera. The V5 has a recommended retail price of about $350, whereas the iPhone 7 runs at about three times that price.

The specs on that secondary though…

The V5 has other specs it likes to boast about. It’d display and memory capabilities are noteworthy. But the sales pitch really centres on that front-facing camera.

Vivo claim the new phone’s front facing camera captures ‘flawless pictures’ and ‘naturally vivid colours’. It’s got an f/2.0 lens, 1/2.8" sensor size and 1080p@30fps capture capacity.

The self-cam also features a ‘Moonlight Glow’ flash, which Vivo claims will let the user take quality selfies in a range of lighting conditions.

International demand

Vivo reckon that the Snapchat generation ultimately love a good selfie, and this product is targeted squarely at them. If the market really does prioritise pictures of themselves and prices of their phone, then Vivo might be on a winner. Rainbow vomit filters have never looked so 20MP awesome.

The Vivo V5 is currently only officially released in India. It’s coming soon to Australia status is not definite and no dates are on the table. Eager Vivo beavers can already snap one up on the secondary market. On eBay, they’re currently fetching upwards of AU$600.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment