[SMK] Social Media Knowledge


Weibo sees 111% spike in profit

Recently adding 70 million users, popular Chinese microblogging platform Weibo has increased revenue from $199.2 million to $349.9 million in just over a year.

Big money

After a very successful year, NASDAQ has listed Weibo’s jump in revenue in Q1 of 2018 in an unaudited net profit of $99.1 million.

As of March 2018, Weibo rests at 411 monthly active users, which is actually over half of all of China’s internet population. Some 93% of which are accessing through mobile networks and devices.

After the success of marketing driven through Weibo through partnered ads and marketing, the company saw a $277.6 million uptick in ad revenue.

Tumultuous waters

Weibo faced criticism in April when it announced plans to ban homosexually-themed content as a part of its “clean up” of what it deems inappropriate content from China’s media regulator.

Before being banned, the imitative sparked an “I am gay” hashtag movement to go viral – before it too was banned.

The decision was eventually reversed after international outcry, and Weibo pivoted by promising to focus on targeting violent and vulgar content. What that definition is, time will tell.

What are your thoughts on Weibo’s latest success and controversial decisions? Give us your two cents in the comment section just below.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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