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Why Facebook wants you watching videos – now

Facebook has slowly but steadily been moving into video content.

Now a new recommendation feature suggests its commitment to moving pictures is ramping up.

Look at me

Facebook is trialling a “related videos” feature that works much like YouTube.

Once a user finishes watching a video in their mobile News Feed, Facebook recommends similar, trending videos. 

At the moment the feature is only available to a select number of iOS and Android users.

Cinematic orchestra

Video is becoming increasingly important to Facebook. Over the past year Facebook has begun tweaking the News Feed to deliver more relevant videos to users.

All this of course is paving the way for video advertisements, which Facebook is gradually rolling out.

It's not too much of a stretch to imagine users being presented with a “related videos” feature after watching a video ad in the not-too-distant future. 

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