[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK’s app of the week: POP

Ever had a brilliant idea you know would make a killer app but lack the development nous or budget to pay a boffin?

Fear not, POP is here to help turn your pen and paper ideas into (virtual) reality. 

Pop will app itself

POP stands for Prototyping on Paper, it's a useful app designed to help turn ideas into working prototypes.

And the good news is you don't have to be a programmer to use it – all you really need is a pen and paper.

If you build it, they will download

Simply sketch out your idea on paper and take photos with Pop. You can easily import and crop multiple images.

Then comes the clever bit.

You then add hotspots and links, which allows you to assign functionality. This means if your hotspot is a button saying “About” you can then mock up the “About” page and see how the the app would function in no time.

You can also share the process with other team members, and add features like Gesture Control and transitions such as fades. 

No limit

The good thing about POP is that you're only really limited by your ability to draw – and even those of us who struggle with stick figures can manage mock up a rough outline of our dream app.

Once you're happy with your design POP then allows you to share your design and take your idea one step closer to reality. 

To find out more visit popapp.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment