[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

World Cup smashes social records

While Germany might have won the World Cup in definitive fashion, on the other side of the pitch Facebook and Twitter both kicked a tonne of goals.

Thumbs Up

This week's World Cup final saw both platforms smash through previous usage records. 

Halfway through the month-long tournament, the World Cup was already the most discussed event on Facebook with one billion interactions (Likes, comments and posts).

This week's final saw 88 million Facebook users generate over 280 million interactions, comfortably passing the previous record set during the 2013 Superbowl. That game saw 245 million interactions.

The US was the most active country during the final (10.5 million users), closely followed by Brazil (10m users) and Argentina (7m users).

#Goal

Twitter was no slouch when it came to record smashing.

The tweets-per-minute was broken when 618,725 tweets were sent in the 60 seconds following Germany's World Cup victory.

A few days earlier the German team set another social record: their 7-1 thumping of Brazil became the most popular single sporting event on Twitter, generating over 35.6 million tweets.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment