This November some of the world's most renowned PR professionals will be descending on Melbourne for the World PR Forum.

The two day event will be a mix of panel discussions, talks and plenty of networking opportunities. Keynote speakers include Richard Edelman, Elizabeth Linder from Facebook and Brian Giessen, director at Social@Oglivy.  

Alex Lefley from Edelman Australia, who will be present at the event, says that the worlds of PR and social are intertwined.

“PR and social are more interlinked than ever. At Edelman we talk about transmedia storytelling. Traditional media, hybrid sites, your own offering and social. It's how you use all these together to tell a story.”

Lefley says the event is important because it brings the world of PR closer to Australia. 

“Two of the last Cannes Lions have been won by an Australian campaign for a local product. We have some of the best creatives in the world here. The forum is an opportunity to hear from some of the thought leaders in the field.”

And of course, the chance for networking. 

“When you get 700 PR's in a room, there's going to be some card swapping.”

The World PR Forum is on November 18 – 20 at the Melbourne Convention and Exhibition Centre. For more information and to book tickets visit worldprforum.com.

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