[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Would you buy a car via Messenger? Renault thinks so

Marketers are beginning to really test the viability of AI assisted selling, and now car manufacturers are getting in on the action.

Hop in

Using Messenger as a sort of spontaneous marketplace, Renault Italy will be selling a limited-edition SUV exclusively through Facebook's messaging app.

Renault has created an animated advertisement being promoted through Instagram Stories for the release of the Captur Tokyo.

Renault partnered with Publicis Italy to create an animated commerical for the vehicle, designed specifically for the Stories format.

Standing out

What’s novel about this approach is that consumers can interact with characters from the ad via Messenger, and a chatbot tailored to the character’s personality.

Only 100 editions are to be released and this “mysterious character” is meant to be the means by which pre-orders can be placed.

What do you think about selling direct with direct messaging? Would you be inclined to order such a large price item through automated means? Let us know in the comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU