[SMK] Social Media Knowledge


Facebook launches Branded Content Tags

In an effort to further improve transparency, Facebook is updating its tags option to include their newest brand partners.

Fancy tags

Back in 2016, Facebook introduced Branded Content tags. Now the system features labels that clearly define a Paid Partnership.

With ‘Paid Partnership’ being a retool of Facebook’s previous ‘Paid’ tag, Facebook can still offer the same tagging service but with more transparent titling for shoppers.

Along with clearly defined cooperative terms, the platform is also adding new information tags to the top right corner of main post images which will link to additional info on a creator’s/brand’s connection.

Crystal clear

With more businesses turning to influencer marketing, these measures of greater transparency are growing in importance as shoppers become more savvy and digitally critical.

Facebook also intends to capitalise on the transparency trend by adding new types of collaboration options like allowing Pages to tag other Pages.

Facebook claims they want to also promote the non-financial connections between partners which does sound progressive and perhaps more tag options will do just that. It all depends on what constitutes a non-profit partnership.

Do you think Facebook should be putting its energy into more transparent partnership tags? Why or why not? Let us know in our comment section below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment