In an effort to further improve transparency, Facebook is updating its tags option to include their newest brand partners.
Back in 2016, Facebook introduced Branded Content tags. Now the system features labels that clearly define a Paid Partnership.
With ‘Paid Partnership’ being a retool of Facebook’s previous ‘Paid’ tag, Facebook can still offer the same tagging service but with more transparent titling for shoppers.
Along with clearly defined cooperative terms, the platform is also adding new information tags to the top right corner of main post images which will link to additional info on a creator’s/brand’s connection.
With more businesses turning to influencer marketing, these measures of greater transparency are growing in importance as shoppers become more savvy and digitally critical.
Facebook also intends to capitalise on the transparency trend by adding new types of collaboration options like allowing Pages to tag other Pages.
Facebook claims they want to also promote the non-financial connections between partners which does sound progressive and perhaps more tag options will do just that. It all depends on what constitutes a non-profit partnership.
Do you think Facebook should be putting its energy into more transparent partnership tags? Why or why not? Let us know in our comment section below.