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DIGITAL MARKETING NEWS

Yahoo Mail gets better, smarter

Reports of Yahoo's death have been greatly exaggerated.

While the venerable internet player may not enjoy the top billing it once did, Yahoo continues to maintain a massive audience and features to boot.

The latest is a clever little update to Yahoo Mail.

Don't return to sender

Yahoo Mail now turns hyperlinks into visual informative cards intended to give the recipient additional information about the email. For example, links to a video or pictures from your recent trip to Thailand.

Recipients can view the card before opening an email featuring the souped-up hyperlinks.

Clicking on the info card allows you to play video and audio directly from the email on desktop.

Links can also feature prices of products, and be shared via social.

Moving pictures

While Yahoo continues to have mixed fortunes, its commitment to improving Mail continues.

The service was overhauled last year, and users can now sign up to Yahoo Mail from their Gmail account.

To find out more visit yahoomail.tumblr.com.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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