[SMK] Social Media Knowledge


MarTech Monday: AdEspresso for Facebook

While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend.

Today we're looking at one of the most effective ways: AdEspresso.

Add it up

AdEspresso lets you optimise your Facebook Ads with a few quick clicks and conduct comprehensive A/B testing with thousands of variants. This process takes much longer using Facebook's Ad Editor.

We also like the way AdEspresso lets you target multiple audiences with overlaying interests, getting your targeting down to a fine art.

Learn and improve

Once you're up and running, AdEspresso lets you track your campaigns in real time using easy-to-read analytics which track the metrics most important to you.

And after your campaign ends, AdEspresso analyses your data to make suggestions to optimise your ROI next time. AdEspresso says this can save users up to 43% in marketing spend.

For a quick, clean Facebook Ads solution, AdEspresso is one of the best tools going around. It also comes with a free 14-day trial.

To find out more visit adespresso.com

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

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