While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend.

Today we're looking at one of the most effective ways: AdEspresso.

Add it up

AdEspresso lets you optimise your Facebook Ads with a few quick clicks and conduct comprehensive A/B testing with thousands of variants. This process takes much longer using Facebook's Ad Editor.

We also like the way AdEspresso lets you target multiple audiences with overlaying interests, getting your targeting down to a fine art.

Learn and improve

Once you're up and running, AdEspresso lets you track your campaigns in real time using easy-to-read analytics which track the metrics most important to you.

And after your campaign ends, AdEspresso analyses your data to make suggestions to optimise your ROI next time. AdEspresso says this can save users up to 43% in marketing spend.

For a quick, clean Facebook Ads solution, AdEspresso is one of the best tools going around. It also comes with a free 14-day trial.

To find out more visit adespresso.com.