[SMK] Social Media Knowledge


Year in Review: Google Search 2016

Google Search remains, even more than Facebook, a constant in our digital lives. 

Aside from ramping up security and adding functionality for things like flight bookings, in 2016 Google Search made no bones about the fact that it was evolving for mobile. And woe betide anyone who stubbornly clings to the desktop.

Count down

Google is preparing to launch a standalone index for mobile results, intended to make mobile browsing smoother.

Google also speed up its app for iOS, and released AMP'd (the Accelerated Mobile Pages Project), designed to give preference to mobile-friendly websites. 

Smooth sailing

While mobile was Search's biggest push of the year, Google also released a tonne of small, handy updates for webizens.

These include In Apps Search (to make finding content on your phone faster), enhanced Autocomplete, easier ways to register to vote in the US Election, and the ability to search via images.

But really, it's all about being mobile-ready. Are you?

Learn with SMK through June

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

June SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

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